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No-term contracts for SEO work? Outrageous! Or is it? As more and more private individuals and Government officials in Australia call for reforms within the SEO industry, SEO companies need to adapt their current business tactics. One solution might be to follow the lead of Premium SEO, which has branches across New Zealand and Australia and which offers its clients no-term contracts.

The purpose of no-term contracts is to ensure that the SEO service provider self-regulates and best aligns with client requirements, as, if a client isn’t happy, they can simply walk away. This lack of a safety net, where the SEO company has no guarantee of maintaining consistent income and general growth without also ensuring customer satisfaction, means that it has to provide quality services and measurable outcomes to its clients. Premium SEO’s Tom McSherry’s philosophy is that if an SEO company is doing its job, customers will keep using its services. Also, if a client can see that quality and personal service is being upheld regardless of how fast an SEO business might be growing, they are also more likely to stick it out with the company without needing to be forced into a long-term contract.

Term contracts for SEO, which normally span between 6 and 12 months, can trap clients into extended commitments without, really, requiring the hired SEO agency to deliver on its promises. These longer term contracts can also lead to SEO companies taking on more clients than they can viably service well. This model, which is applied by the majority of SEO agencies currently in operation, oftentimes leads to the client losing out. Premium SEO’s model is making waves because it places clients’ needs above its own and, in return, the company is seeing significant growth. It seems like there really might be a way for both SEO clients and companies, alike, to win.